RUPERT & BIRD was born from a deep concern about the amount of garbage in the ocean and an abiding passion to support environmental conservation. This aspect, married with our Founder’s adventurous spirit and love of aquatic pursuits, united to create the brand.

Our mission is to provide conscious products that make a difference, without the ‘eco-pressure’. The climate crises is complex and the relentless pressure organisations and influencers put on the individual is overwhelming. We are not perfect, but we are on a journey. We have a shared responsibility for protecting our natural world and collectively we can make a difference.

RUPERT & BIRD has launched a range of eco conscious beach towels with designs inspired by our Founder's experiences. Each towel consists of fabric made primarily from recycled plastic bottles, equal to twenty-two bottles saved from the ocean or landfill. So whether it’s hiking, diving, camping or general beaching; the lightweight, quick dry and sand free nature of RUPERT & BIRD towels make the perfect companion for an outdoor lover or a busy city dweller.

Each purchase contributes to 1% for the Planet.  


Edwina | Founder